This summer we had the great opportunity to partner with the World Health Organization-Regional Office for the Western Pacific on an Underage Drinking Prevention Social Media Campaign called #MySoberSummerGuam. The campaign was based on Twitter, those interested would post 4 pictures of how they’re enjoying their summer sober, along with the hash tag: #MySoberSummerGuam. Participants received a t-shirt or tank top and a bag.
In addition to the Twitter campaign, we hosted Underage Drinking Prevention forums at our Summer Water Safety and Swim Program. During the forum members of Youth for Youth LIVE! Guam discussed the harmful affects of underage drinking and ways to stay sober and away from alcohol and other drug use. Youth were able to ask questions and receive important information about Underage Drinking Prevention. They also got a tshirt or tank top of their choice.
At the end of the Twitter campaign, we have over 50 youth participate by positing pictures and using the hash tag. We’re so glad to see Guam’s youth enjoying their summer sober.
In addition to our Twitter campaign and forums, we were able to receive funding to create this website as a tool to inform our community on YFYLG happenings and about our programs.
We’d like to thank the World Health Organization for this partnership and we look forward to working with them in the future.
To see how Guam's youth enjoyed their summer sober. Search #MySoberSummerGuam on Twitter.